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Marketing Decision Making: Concepts and Strategy (The Irwin series in marketing) PDF




by David W. Cravens : Marketing Decision Making: Concepts and Strategy (The Irwin series in marketing)

ISBN : #0256023484 | Date : 1980-05

Description :

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by Scott Fishman : Sell Smarter: Seven Simple Strategies For Sales Success (30 Minute Sales Coach)

ISBN : #152043376X | Date : 2016-09-11

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HBR’s 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review with bonus article “Customer Loyalty Is Overrated” By A.G. Lafley and Roger L PDF




: HBR’s 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review with bonus article “Customer Loyalty Is Overrated” By A.G. Lafley and Roger L

ISBN : #1633693066 | Date : 2017-10-31

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PDF-729b4 | The definitive management ideas of the year from Harvard Business Review.Includes the definitive ideas of the year, all in one place, selected by HBR’s editors.Gives readers the opportunity to catch up on a year’s worth of recent ideas from HBR quickly-or collect articles over time.Includes articles on leadership, strategy, and management by top thinkers in business today.Audience: Leaders and asp… HBR’s 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review with bonus article “Customer Loyalty Is Overrated” By A.G. Lafley and Roger L


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Smarter Pricing Capture Market Financial PDF 5afc5c759

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Smarter Pricing: How to Capture More Value In Your Market (Financial Times) (Financial Times Series) PDF




by Tony. Cram : Smarter Pricing: How to Capture More Value In Your Market (Financial Times) (Financial Times Series)

ISBN : #0273706136 | Date : 2005-12-30

Description :

PDF-a716f | The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business.  At no time has effective pricing been more significant. Buyers are getting stronger, markets more transpare… Smarter Pricing: How to Capture More Value In Your Market (Financial Times) (Financial Times Series)


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Marketing Strategy for Indian Rural Banks in the New Millennium PDF




by Gurjeet Kaur : Marketing Strategy for Indian Rural Banks in the New Millennium

ISBN : #8126111917 | Date : 2005-12-01

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Marketing Strategy for Indian Rural Banks in the New Millennium by by Gurjeet Kaur

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Amazon Marketing Strategy PDF




by Manfred Damsch : Amazon Marketing Strategy

ISBN : #3640780698 | Date : 2010-12-23

Description :

PDF-f0697 | Research Paper (undergraduate) from the year 2008 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, University of applied sciences, Munich, language: English, abstract: Founded in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazon is now the world leading internet sales platform for consumer goods. Offering books in the first place … Amazon Marketing Strategy


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Amazon Marketing Strategy by by Manfred Damsch

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Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies) PDF




by Susanne Royer : Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies)

ISBN : #0415652006 | Date : 2012-11-03

Description :

PDF-d7f0d | Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this t… Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies)


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Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies) by by Susanne Royer

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Rules Hunt Real World Entrepreneurial Business PDF 2e24b5980

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Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success PDF




by Michael Dalton Johnson : Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success

ISBN : #0071791388 | Date : 2012-05-18

Description :

PDF-0f1fc | Break a Few Rules and Build the Career of Your Dreams!    Rules of the Hunt is much more than a book about Sales, Marketing, and Business. You’ll also get rule breaking advice for attaining Business and Life Success.    ·         Avoid meetings with more than three people in attendance. ·         Raise your prices and sell more. ·         Look at business strictly … Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success


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Hidden Revenue Opportunities (HiRO): Powerful Growth Strategies You Can Leverage to Get More Leads, Sales & Customers Without Spending a Dime PDF




by Antonio Thornton : Hidden Revenue Opportunities (HiRO): Powerful Growth Strategies You Can Leverage to Get More Leads, Sales & Customers Without Spending a Dime

ISBN : #1539370453 | Date : 2016-10-18

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PDF-526c9 | Are you leaving money on the table? Let me rephrase that: You ARE leaving money on the table! Did you know that 96% of businesses are NOT maximizing their full profit potential? Most businesses are great at their primary service, but are grossly overlooking dozens of hidden opportunities lying dormant in their businesses just waiting to spring to life to generate additional income streams…WITHO… Hidden Revenue Opportunities (HiRO): Powerful Growth Strategies You Can Leverage to Get More Leads, Sales & Customers Without Spending a Dime


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Perfect Phrases for Sales Referrals: Hundreds of Ready-to-Use Phrases for Getting New Clients, Building Relationships, and Increasing Your Sales PDF




by Jeb Brooks : Perfect Phrases for Sales Referrals: Hundreds of Ready-to-Use Phrases for Getting New Clients, Building Relationships, and Increasing Your Sales

ISBN : #0071810080 | Date : 2013-04-16

Description :

PDF-c7132 | THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME Perfect Phrases for Sales Referrals presents hundreds of time-saving tips and ready-to-use phrases you can use to virtually reinvent yourself when it comes to communicating with clients. Complete with dialogues and scripts for practicing interactions with existing and prospective clients, this handy, practical guide helps you: Generate more r… Perfect Phrases for Sales Referrals: Hundreds of Ready-to-Use Phrases for Getting New Clients, Building Relationships, and Increasing Your Sales


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by Henny Lena Holzhauser : Strategische Kundenanalyse in mittelgroßen Familienunternehmen: Eine Analyse in der Automobilzulieferindustrie (German Edition)

ISBN : #3658114630 | Date : 2015-10-09

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PDF-b55bf | Henny Lena Holzhauser analysiert die Gründe, warum mittelgroße Familienunternehmen Strategische Managementkonzepte nicht verwenden, welche Anlässe zu einer Anwendung führen können und welche Besonderheiten bei der Entwicklung von Konzepten beachtet werden müssen. Der Fokus liegt auf dem Kern des Erfolges: Den Kunden. Im Kontext vergangener Erfolge und dem Durchleben von Unternehmenskrisen en… Strategische Kundenanalyse in mittelgroßen Familienunternehmen: Eine Analyse in der Automobilzulieferindustrie (German Edition)


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by Tracy Carlson : What Great Brands Know

ISBN : #0990003906 | Date : 2014-01-28

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PDF-cba1f | How do you make customers care? Today’s best practices in business—left-brain approaches like analysis, benchmarking, and quantitative modeling—may increase efficiency and boost profitability, but they typically result in lifeless tactics that leave customers cold. Truly great brands—the ones we’d mourn if they disappeared tomorrow—integrate human-centered, non-linear right-brain thi… What Great Brands Know


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What Great Brands Know by by Tracy Carlson

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Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products (Marketing/Sales/Adv & Promo) PDF




by Brian C. Burns : Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products (Marketing/Sales/Adv & Promo)

ISBN : #9780071636100 | Date : 2009-12-09

Description :

PDF-34bef | Create new markets for your innovative offering using the field-proven Maverick Method! Developing an innovative product that breaks all the rules of the market is the first step to success in today’s economy. Now, how do you get it organizations to purchase it? Selling in a New Market Space reveals the sales secrets of the companies that have taken their “disruptive innovation” offerings… Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products (Marketing/Sales/Adv & Promo)


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The Big Book of Marketing PDF




by Anthony G. Bennett : The Big Book of Marketing

ISBN : #0071621253 | Date : 2010-01-11

Description :

PDF-d5079 | “A real world tool for helping develop effective marketing strategies and plans.” — Dennis Dunlap, Chief Executive Officer, American Marketing Association “For beginners and professionals in search of answers.” — Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University “A ‘must read’ for every business major and corporate execut… The Big Book of Marketing


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Marketing and Strategy PDF




: Marketing and Strategy

ISBN : #1408017679 | Date : 2008-11-09

Description :

PDF-fe67d | … Marketing and Strategy


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